Three short financial services videos aiming to strengthen AXA’s relationship with financial advisers through peer-to-peer marketing. The videos were sent by post via a live playback video mailer card. Shot on location in Amsterdam on Sony FS5 and Canon 5D MkIII over three days.

As part of AXA’s peer-to-peer marketing strategy, the brief required authentic, genuine responses. By using real advisers – non-actors – to endorse AXA’s services and products, plus structured interviews and an intimate filming style, the films capture just the right genuine tone.

Producer Director Clare Sturges
DP Luke Jacobs
B Camera Operator Chris McGaughey
Gaffer Kiri Nicholetts
Sound Recordists Nick Davies + Matthew Brown
Editor Chris McGaughey
Sound Dubbing Bang Post Production, Cardiff