COPYWRITING

You know your market better than anyone – you may even be an expert in your field. So why use a professional copywriter? Simply put: the bottom line. I'll ensure that every word of every sentence of your communications is crafted with your brand values, tone of voice, audience, key messages and objectives in mind. This means you'll maximise your return on investment and your marketing communications will stand out, cut through and connect.

As a qualified marketer and experienced writer, I can work with you to produce high-quality, engaging copy for print, online, social media and thought leadership – bringing ideas to life, making the complex clear and connecting with people in an enduring way. Call me during business hours or send me an email and I’ll be happy to listen, offer advice and give you a competitive quote on a time-spent basis, so you know where you stand from the start.

Want to catch people's attention... and keep it? Get in touch today.
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Motoring concepts and copywriting: Toyota, Jaguar Land Rover, Maserati, Bentley, Lexus, Alfa Romeo.

PROFILE: ROLLS ROYCE DAWN

Senior Copywriter: Clare Sturges
Senior Designer: Gaz Egerton
Agency: Prophecy Unlimited

Concepts and copy for luxury car-maker's first digital prospecting campaign: pan-European including Russia. Creating and executing a consistent feel, messaging and tone of voice across digital channels, including MPUs, landing page copy, social media copy and drive day eDMs. 

> Dawn creative deck.

 

Brands and writing portfolio from senior copywriter Clare Sturges: Love Food Hate Waste, Aptamil and Cow&Gate, AXA Wealth, West Brom, AVIVA, Legal&General, Rothschild, HSBC, Nationwide, Royal Bank of Scotland, RICS, Public Health Wales, Skills for Health and Skills for Justice, Careflex specialist seatingCafedirect, Costa, Betty Crocker, Long Island Rice, Hot Diggity Sauce, Sour Patch Kids, The Royal Mint, HMV, Brittany Ferries, Ty Hafan children's hospice, Adopt Wales, Somerset Council, Woodfuel Wales, The Grove Hotel, Living Data, Quantum Advisory, PFP Professional Fee Protection, CB12 and Difflam mouth sprays, Environment Agency, Lansdown Links financial magazine, Institute of Physics Publishing scientific magazines, BBC Sky at Night and BBC Homes & Antiques magazines; Your Hair and Hair Ideas magazines; Retro Cars, Trucking, Total Vauxhall and Go Mini magazines.


I graduated with a BA Hons in English Literature/History of Ideas from Cardiff University, Wales, in 2000, then trained as a TESOL teacher and taught English in Continental Europe for two years before entering publishing in Bristol, England. For five years I worked as a reporter, sub and production editor with Institute of Physics Publishing Immediate Media/BBC Worldwide and the Environment Agency, where I rose to the role of editor. In 2008 I moved into financial services customer communications at AXA and qualified as a marketer.

”I hold the CIM/CAM Diploma in Marketing Communications, covering modules in PR, marketing and consumer behaviour, integrated media, advertising, direct marketing and sales promotion, as well as the CIM Professional Development Award in e-Marketing. Since becoming a freelance writer in 2010, I’ve worked with many leading agencies, businesses and brands to produce concepts, copy and targeted content for internal, B2B and B2C audiences in a range of sectors. I believe in the power of clever words and images to make us prick up our ears and listen; powerful messages to create interest and stimulate desire; persuasive content to encourage us to think carefully and feel confident in our choices – making the difference between interest and indifference, click-through and drop-off, action and apathy. 
— Clare Sturges, senior copywriter