COPYWRITING

As a qualified marketer and experienced writer, my job is to bring ideas to life, make complex things clear and connect with people in a memorable way. I will make sure every word of every sentence of your communications is crafted with your brand values, tone of voice, audience, key messages and objectives in mind – helping you to maximise your return on investment and make your communications stand out, cut through and connect. 

Call or email and I’ll give you a competitive quote on a time-spent basis, so you know where you stand from the start.

Motoring concepts and copywriting: Toyota, Jaguar Land Rover, Maserati, Bentley, Lexus, Alfa Romeo.

PROFILE: ROLLS ROYCE DAWN

Senior Copywriter: Clare Sturges
Senior Designer: Gaz Egerton
Agency: Prophecy Unlimited

Concepts and copy for luxury car-maker's first digital prospecting campaign: pan-European including Russia. Creating and executing a consistent feel, messaging and tone of voice across digital channels, including MPUs, landing page copy, social media copy and drive day eDMs. 

> Dawn creative deck.


I believe in the power of clever words and images to make us prick up our ears and listen; compelling messages to create interest and stimulate desire; persuasive content to encourage us to feel confident in our choices – making the difference between interest and indifference, click-through and drop-off, action and apathy.

”I graduated with a BA Hons in English Literature/History of Ideas from Cardiff University Wales in 2000. I trained as a TESOL teacher and taught English in Europe for two years, then went into publishing in Bristol, England. For five years I worked my way up as a sub editor, reporter and production editor in consumer and specialist technical magazines. In 2007 I became an editor with the Environment Agency and in 2008 I moved into financial services communications at AXA – where I retrained as a marketer.

”Since becoming a freelance writer in 2010, I’ve worked with leading agencies, businesses and brands to develop concepts, copy and targeted communications for business and consumer audiences across sectors. I hold the CIM Diploma in Marketing Communications, which covers PR, marketing and consumer behaviour, integrated media, advertising, DM and sales promotion. Plus the CIM Professional Development Award in e-Marketing.
— Clare Sturges, senior copywriter

Ask me about my writing for… Love Food Hate Waste, Diageo, Robert Marc NYC, Dyson, PWC, David Wilson and Barratt Homes, Hilton Hotels + Resorts, Aptamil and Cow&Gate, mfldirect,  AXA Wealth, West Brom, AVIVA, Legal&General, Rothschild, HSBC, Nationwide, Royal Bank of Scotland, RICS, Public Health Wales, Skills for Health and Skills for Justice, Careflex specialist seatingCafedirect, Costa, Betty Crocker, Long Island Rice, Hot Diggity Sauce, Sour Patch Kids, The Royal Mint, HMV, Brittany Ferries, Ty Hafan children's hospice, Adopt Wales, Somerset Council, Woodfuel Wales, The Grove Hotel, Living Data, Quantum Advisory, PFP Professional Fee Protection, CB12 and Difflam mouth sprays, Environment Agency, Lansdown Links financial magazine, Institute of Physics Publishing, BBC Sky at Night and BBC Homes & Antiques; Your Hair and Hair Ideas magazines.