COPYWRITING

As a qualified marketer and experienced writer, my job is to bring ideas to life, make the complex clear and connect with people in an enduring way. I will make sure every word of every sentence of your communications is crafted with your brand values, tone of voice, audience, key messages and objectives in mind… helping you to maximise your return on investment and make your marketing communications stand out, cut through and connect. 

Call or send me an email and I’ll be happy to give you a competitive quote on a time-spent basis, so you know where you stand from the start.

Motoring concepts and copywriting: Toyota, Jaguar Land Rover, Maserati, Bentley, Lexus, Alfa Romeo.

PROFILE: ROLLS ROYCE DAWN

Senior Copywriter: Clare Sturges
Senior Designer: Gaz Egerton
Agency: Prophecy Unlimited

Concepts and copy for luxury car-maker's first digital prospecting campaign: pan-European including Russia. Creating and executing a consistent feel, messaging and tone of voice across digital channels, including MPUs, landing page copy, social media copy and drive day eDMs. 

> Dawn creative deck.

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I’ve written copy for… Love Food Hate Waste, David Wilson and Barratt Homes, Hilton Hotels + Resorts, Aptamil and Cow&Gate, mfldirect,  AXA Wealth, West Brom, AVIVA, Legal&General, Rothschild, HSBC, Nationwide, Royal Bank of Scotland, RICS, Public Health Wales, Skills for Health and Skills for Justice, Careflex specialist seatingCafedirect, Costa, Betty Crocker, Long Island Rice, Hot Diggity Sauce, Sour Patch Kids, The Royal Mint, HMV, Brittany Ferries, Ty Hafan children's hospice, Adopt Wales, Somerset Council, Woodfuel Wales, The Grove Hotel, Living Data, Quantum Advisory, PFP Professional Fee Protection, CB12 and Difflam mouth sprays, Environment Agency, Lansdown Links financial magazine, Institute of Physics Publishing magazines, BBC Sky at Night and BBC Homes & Antiques magazines; Your Hair and Hair Ideas magazines; Retro Cars, Trucking, Total Vauxhall and Go Mini magazines.


I graduated with a BA Hons in English Literature/History of Ideas from Cardiff University Wales in 2000. I trained as a TESOL teacher and taught English in Continental Europe for two years. Then went into publishing in Bristol, England, and for five years I worked as a reporter, sub and production editor in consumer and specialist technical magazines. In 2007 I became a writer and editor with the Environment Agency and in 2008 I moved into financial services communications at AXA – where I retrained as a marketer.

”I hold the CIM Diploma in Marketing Communications covering PR, marketing and consumer behaviour, integrated media, advertising, direct marketing and sales promotion. Plus the CIM Professional Development Award in e-Marketing. Since becoming a freelance writer in 2010, I’ve worked with leading agencies, businesses and brands to develop concepts, copy and targeted communications for business and consumer audiences in a range of sectors.

”I believe in the power of clever words and images to make us prick up our ears and listen; powerful messages to create interest and stimulate desire; persuasive content to encourage us to think carefully and feel confident in our choices – making the difference between interest and indifference, click-through and drop-off, action and apathy. 
— Clare Sturges, senior copywriter