Strategic clarity meets creative vision.
As a director, I’ve made award-winning documentaries, directed television drama and developed narrative projects that deeply connect with audiences.
Alongside filmmaking, I’ve worked extensively in advertising and creative development – shaping concepts, scripts and campaigns for diverse brands, from global tech companies to grassroots charities.
Whether I’m working with agencies, production companies or directly with brands, my aim is to ground the creative process in compelling storytelling.
Creative ethos.
I’m known for emotionally charged films, with a rich cinematic language that blends poetic imagery and textural detail. My work focuses on emotional truth and human experience, using aesthetic craft and collaboration to create compelling screen experiences.
Innovation + creative tools.
All of my creative work is human-first: grounded in the judgement, taste and emotional intelligence essential to telling meaningful stories. I’m also interested in how emerging tools, including AI, can support the creative process, when used responsibly.
