Hello.
Long before film sets, campaigns and commercial briefs, I grew up in a market town in the South Wales valleys, where the River Taff meets the River Rhondda.
Home was a semi-detached house overlooking Sardis Road rugby ground where, on Saturdays, you could hear the roar of the men. In the quiet inside was a world of books, records, posters, artworks and a constant flow of people from the arts, theatre, music and community work.
This was the 1980s: miners’ strikes, anti-nuclear marches, Maggie, Reagan and Gorbachev, political arguments around the kitchen table and a changing world that seemed full of hope and contradiction.
My father chaired a community theatre group called Spectacle. My mother devoted her life to social work at Barnardo’s. Neither of them were Welsh, but Wales shaped us all.
At school, I often felt different to the kids around me. I was the child who’d swallowed a dictionary, spending hours in Ponty library and our local VHS rental, immersing myself in the colourful, fascinating worlds that books and films could conjure up.
That early curiosity about characters, words, tall tales, conflict and emotion has never left me. Today, it informs my work as a filmmaker and creative, and the kinds of stories I'm drawn to tell.
From the outside, you see a professional life: films, campaigns, awards, clients, skills developed over time. But all creative work is shaped by the life lived underneath it. The places we come from, people we’ve loved, losses we’ve survived, contradictions we carry. The ways in which we belong, and never fully will.
Those experiences continue to shape the stories I'm drawn to, and the way I work with people.
Filmmaking ethos.
I'm drawn to stories that live in the spaces between what people show the world and what they carry underneath. My aim is to create cinematically rich work that explores the hidden emotional landscapes shaping our lives.
Responsible innovation.
All of my creative work is human-first: grounded in the judgement, taste and emotional intelligence essential to telling meaningful stories. I’m also interested in how emerging tools, including AI, can support the creative process, when used responsibly.
ALOYSIUS: an unfinished story installation.
Unwriting Workshops × Cardiff University × Literature Wales, 2026
