From directing for the screen to shaping a campaign, my goal is the same – to deliver work that makes people think, feel and talk about it.
Strategic clarity meets creative vision.
As a director, I’ve made BAFTA-winning documentaries, directed TV drama and developed narrative projects exploring themes of resilience, loss and connection. As a creative, I’ve worked extensively in advertising, crafting campaigns and copy for clients from global tech companies to grassroots charities.
Whether collaborating with agencies or working directly with brands, I bring a commitment to craft, quality and clarity – shaping concepts, copy, scripts and films that resonate with audiences and deliver measurable impact.
Creative ethos
At the heart of my work is a belief in the power of storytelling to move people. I focus on resonance, impact and authenticity – qualities that underpin everything I create, whether that’s narrative, documentary, campaign copy or a script for a client.
Innovation + creative tools
I embrace emerging tools, including AI, to enhance creativity, speed up workflows and explore new possibilities. Always responsibly and always with the human story at the centre. For me, AI is an enhancer, not a replacement: it helps me generate options, sharpen insights and work more efficiently, while I ensure the final creative remains original, authentic and human. I only use AI tools and data sources that respect intellectual property, privacy and creative rights.
