Strategic clarity meets creative vision.
Whether I’m working with production companies, agencies or directly with brands, I bring a commitment to thoughtful storytelling and cinematic craft.
As a director, I’ve made BAFTA Cymru-winning documentaries, directed television drama and developed narrative projects that deeply connect with audiences.
Alongside filmmaking, I’ve worked extensively in advertising and creative development – shaping concepts, scripts and campaigns for diverse clients, from global tech companies to grassroots charities.
Creative ethos
I believe the strongest stories are grounded in real human experience. My work focuses on emotional truth, careful observation and the craft needed to translate those moments into compelling film and audio-visual storytelling.
Innovation + creative tools
All of my work is human-first: grounded in the judgement, craft and emotional intelligence essential to telling meaningful stories.
I’m also interested in how emerging tools – including AI – can support the creative process. Used responsibly, they can help explore ideas, test possibilities and streamline workflows.
