Hello.
Many years before filmmaking, communications and creative briefs, I grew up in a market town in the South Wales valleys, where the River Taff meets the River Rhondda.
Home was a semi-detached house overlooking Sardis Road rugby ground where on Saturdays, from our garden, you could hear the roar of the men. In the quiet inside was a world of books, vinyl records, second-hand toys, posters designed to make you think – and a constant flow of my parents’ friends from the theatre, arts, social and community work.
This was the 1980s: miners’ strikes, anti-nuclear marches, Maggie, Reagan and Gorbachev, political arguments around the kitchen table and a changing world that seemed full of hope and contradiction.
My father chaired a community theatre group called Spectacle. My mother devoted her life to social work at Barnardo’s. Neither of them were Welsh, but Wales shaped us all.
At school, I often felt different to the kids around me. I was the child who’d swallowed a dictionary, spent hours in Ponty library and our local VHS rental, immersing myself in the fascinating worlds that books and films opened up.
My appetite was insatiable: for words, images, characters and stories that completely transcended the everyday. I would give up entire summer holidays for a book series; close curtains on sunny days for a scary movie. That feeling has never left me. Today, it drives my work as a filmmaker and creative.
From the outside, you can see my professional life of films, projects, awards, clients – skills developed over time. But all creative work is shaped by the life lived underneath it. The places we come from, people we’ve loved, losses we’ve survived, contradictions we carry. The ways in which we belong, and never fully will.
These experiences continue to shape the stories I'm drawn to, and the way I work with people.
Filmmaking ethos.
I'm drawn to stories that live in the spaces between what people show the world and what they carry underneath. My aim is to create cinematically rich work that explores the hidden emotional landscapes shaping our lives.
Responsible innovation.
All of my creative work is human-first: grounded in the judgement, taste and emotional intelligence essential to telling meaningful stories. I’m also interested in how emerging tools, including AI, can support the creative process, when used responsibly.
Memberships.
