Hello.
Long before film sets, campaigns and commercial briefs, I grew up in a market town in the South Wales valleys, where the River Taff meets the River Rhondda.
Home was a semi-detached house overlooking Sardis Road rugby ground where, on Saturdays, you could hear the roar of the men. In the quiet inside was a world of books, records, posters, artworks and a constant flow of people from theatre, music, the arts and community work.
My father chaired a local theatre group called Spectacle. My mother devoted her life to social work at Barnardo’s. Neither of them were Welsh, but Wales shaped us all.
This was the 1980s: miners’ strikes, anti-nuclear marches, Maggie, Reagan and Gorbachev, political arguments around the kitchen table and a changing world that seemed full of hope and contradiction.
At school, I often felt strange to the kids around me. I was the child who’d swallowed a dictionary, spending hours in Ponty library and our local VHS rental, immersing myself in the strange, fascinating worlds that books and films could conjure up.
That early curiosity about people, language, images, sound, conflict and real emotion has never left me. The work I do now across film and advertising began there: in my fascination with stories, exposure to the arts and instinct that truth often lies beneath the surface.
From the outside, you see the professional life: films, campaigns, awards, clients, skills developed over time. But all creative work is shaped by the life lived underneath it. The place we come from, people we’ve loved, losses we’ve survived, contradictions we carry. The ways in which we belong, and never fully will.
That human experience is what I bring to every project I work on.
Filmmaking ethos.
I’m known for emotionally charged films, with a rich cinematic language that blends poetic imagery and textural detail. My work focuses on emotional truth and human experience, using aesthetic craft and collaboration to create compelling screen experiences.
Creative innovation.
All of my creative work is human-first: grounded in the judgement, taste and emotional intelligence essential to telling meaningful stories. I’m also interested in how emerging tools, including AI, can support the creative process, when used responsibly.
Memberships.
