Google.
Social impact campaign
WINNER MUSE Awards Platinum Award 2025
Video – Public Service & Activism
SPOT IT. STOP IT.
Countering online misinformation in Europe.
As script and story lead, I helped bring to life Google’s largest EMEA campaign of 2024 – empowering audiences in 27 countries to spot the signs of online manipulation. My role covered everything from research and writing to VO and story direction.
The campaign: Google’s largest EMEA campaign in 2024.
The problem: Online misinformation poses a growing threat to societies worldwide. Jigsaw, Google’s in-house unit tackling digital threats, wanted to empower people across Europe to recognise manipulation techniques and better identify misinformation in super-quick time ahead of European elections.
My role: Scriptwriter, story director and VO director. I concepted, wrote and story-directed three hero films designed to make a complex subject human, accessible and relatable.
Creative response: Agreeing such an important message across 27 diverse European markets demanded rigorous research and stakeholder management. A shared love of crime genre content emerged as a unifying insight. Inspired by this, we created a series of Film Noir-style animations – led by fair-minded, discerning detective Marta – giving the campaign cut-through and cultural relevance while keeping the message clear.
Deliverables
3 x English master films
260 localised versions
Delivery in 27 EU languages
Media: social first – paid YouTube, organic Facebook, Instagram and other partners
Press coverage
“…the stakes couldn’t be higher.”
Client: Google x Jigsaw
Agency: Toaster EMEA
Creative Director: Tim Ward
Scriptwriter/Story Director: Clare Sturges
Senior Producer: Jemma Griffiths
Strategy Director: Zanya Fahy
Animators: Rumpus with Hend & Lamiaa
Composer: Tandis Jenhudson
Sound post production: Hoot Studios
“My role spanned every stage of script and story, from research, concepting and message-shaping through to scriptwriting, VO direction, story direction and final QC.
I directed more than 25 VO recording sessions with artists in 13 EU languages, while also overseeing script, visual storytelling, character development, environments, score, sound design and post-production — ensuring the story was delivered with clarity and impact.”
